Plastic bathroom

The shower isn’t so appealing either

Plastic “unit” bathrooms are very discouraging places to take baths, although taking a bath is the way most Japanese relieve stress at the tend of the day.  I grew up in a poor environment with a single mother.  Living in a tiny 10-square-meter apartment without a kitchen, a bathroom, or a toilet.  We went to the public bath once a week.  Rental apartments did not usually come with bathtubs until around the 70s.  I now live in an 80-square-meter apartment  with its own bathtub, but a plastic bathroom without a window does not inspire me to take a bath.  The plastic is widely common in present Japanese homes for common people.  It’s not expensive, it’s easy to install, and even easier to maintain.  But it has no taste.  Plastic bathrooms are found in many hotels with less than two stars, but sometimes you can find them even in three-star hotels. -M

Muji immersion

A Mujirushi “unit bath”

Mujirushi, the inexpensive line of “no-brand” merchandise originally designed for the Seiyu chain of supermarkets in the early 1980s, started selling manufactured homes about five years ago. Like Muji’s household products and clothing, all based on simplicity and function, the housing line has since grown and dedicated fans of the brand, called “mujirah,” can now totally immerse themselves in the Mujirushi aesthetic. There are three general designs: the morning house, the wood house and the window house. Depending on the size, it will run you between 15 and 25 million yen. That’s about the same as other, comparably-sized manufactured homes by companies like Sekisui and Tama, except for one striking difference: the Mujirushi house comes with nothing in it–no shelves in the closets, no lighting, no bathroom fixtures. The idea, of course, is that mujirah will outfit their new homes with Mujirushi goods, which is why the designs are flexible. Walls can be moved, room configurations rearranged, panels installed. You can opt for one of those cheap, ugly “unit baths” or have a specially Mujirushi-certified tile bathroom installed. You can put in kitchen cabinets or just a floor-to-ceiling sliding door behind which you can stack all the Mujirushi off-white containers your heart desires. Most importantly, you can make the windows any size you want–and you can make them all CLEAR glass rather than that pebbled or clouded glass that other housing companies insist on.

Though the product itself is not revolutionary and may, in fact, be out of the price range of most mujirah (you still have to provide the land, of course, which is the real cost of property in Japan), the Mujirushi house could shake up the new housing market substantially. Most manufactured home companies make their money by being inflexible: You have to stick to the design they give you, which is why they have so many of them. Mujirushi only gives you three designs, but enough flexibility within those three so that you can meet your needs and wants easily. The value is in the material and the construction, which means that Mujirushi homes not only qualify for eco points, but also for “long-life housing” tax deductions, since they are built to last much longer than the standard 35 years. Consequently, that also means the resale value will be higher than that for a conventional manufactured home. There are now model homes all over the country.

Go west (and south)

Despite all the Japanese government’s tax and other incentives to get people to buy and/or build new homes, the domestic housing market continues to shrink. Last year, less than 800,000 homes were built, the lowest number since the peak in 1993. So major home manufacturers and builders are looking abroad for greener pastures and even greener consumers. Sekisui House, whose sales have dropped 60 percent since 1993, has made a concerted push into Australia, where the population is increasing thanks to immigration. Sekisui is building both single-family homes and condominiums. They use the same materials and the same methods that they use in Japan, but the exteriors have been adapted for Australian tastes. In 2009, Sekisui built 6,600 units in the suburbs of Sydney alone. One wonders how the Australians feel about Japan’s box-like interior layouts and ugly unit baths.

Next, it’s onward to Russia and China. Daiwa House is building a lot of rental apartments in Shanghai, though mainly for Japanese expats. Many Japanese contractors are concentrating their efforts on the upscale Chinese market–homes in the ¥90 million range. Hitachi and Toto are also making inroads as subcontractors.