Inzai as the future of Japan

New housing going up in the Inzai portion of Chiba New Town

It was a little odd to open the Japan Times this morning and find a feature about the city we live in, Inzai; odd in the sense that for as long as we’ve lived here whenever we tell people our address, in almost every case they’ve never heard of Inzai, which is the city just to the west of Narita in Chiba Prefecture. The article, written by Elaine Lies of Reuters, uses Inzai as a model for future growth in Japan, which is seeing its population shrink and age. For this purpose, the article compares Inzai’s situation with that of its neighbor to the south, Sakura, which is aging much more rapidly. The reason for Inzai’s good fortune is what Reuters sees as its aggressively pro-growth outlook. Inzai is one of the three cities that are part of the Chiba New Town development project, while Sakura is a typical suburban bedroom community that was developed in the 70s-80s during the lead-up to the Japanese bubble period. Though it includes some neighborhoods, like Yurigaoka, which was planned around an offshoot of the Keisei Main Line, that continue to attract young families, for the most part Sakura is made up of isolated housing subdivisions that no one is really interested in any more, probably because most of them are far from train lines. Inzai, on the other hand—or, at least, the part of Inzai that Reuters was covering—is built along the Hokuso Line, which also happens to follow Route 464, a major road that goes from the edge of Tokyo almost to Narita airport. In fact, the first item in the article that raised any eyebrows on our part was the factoid that says Inzai is 40 minutes from the airport. Actually, if you take the Airport Access train from either of Inzai’s two express stops, it’s only about 20 minutes, so we suspect the reporter got her information from someone who drives to Narita. As of now, 464 doesn’t reach as far as the airport. After it gets to the town of Sakae, you have to take back roads to get there.

And in a sense, this ironic lack of ready automobile access to the area’s most prominent feature is what makes Inzai less progressive than the article makes it out to be. Interestingly, Lies does not mention one feature of Inzai that the local government plays up constantly—that it has been named multiple times as Japan’s most livable city by the business magazine Toyo Keizai. The reasons have to do with things like affluence, green spaces, and convenience. Inzai’s tax base, as Lies implies, is quite sturdy owing mainly to the fact that new housing developments are booming along the 464 corridor. After we moved here in 2011, much of the land that had been put aside for the Chiba New Town project was opened up for development by UR, the semi-public housing corporation that managed the land. Because the land had been held for so long in the hopes that it would someday regain the value it had at the end of the 1980s (it never did), and UR was losing money in the process, the central government had for years been pressuring the corporation to liquidate it, and finally gave them a deadline. So they mostly sold it to developers and housing companies at prices far below those they’d paid, and all at the same time. The most valuable properties in the New Town area, those immediately adjacent to 464 and the Hokuso Line, were originally slated for commercial development, either for retail businesses or office buildings, and while Inzai did manage to attract a fair amount of commercial interests, it wasn’t nearly as much as Reuters seems to think. There are at least three shopping malls within 15-minute bike rides from our home and two of them are only half-occupied, despite the huge amount of residential development taking place. And as far as office buildings go, most were built two decades ago around the Chiba New Town Chuo Station. For the most part they are data centers for banks and other major financial institutions. Inzai is built on bedrock, so in the event of a major earthquake the records of these companies should be safe. As far as new commercial facilities go, the only things we’ve noticed is more logistics centers, which take advantage of Inzai’s proximity to Narita Airport. Read More

We’re the top

What we’re talking about: Palm Springs in Inzai!

Earlier this week the Sankei-affiliated web magazine Zakzak published this year’s results of business journal Toyo Keizai’s annual survey of “urban power,” meaning the most livable cities in Japan. Toyo has been doing the survey since 1993 in conjunction with the publication of a periodical data book that compiles statistics about local economies. The survey uses “14 types of information” released by a number of government organs, including the Ministry of Economy, Trade and Industry, comprising five criteria for satisfactory urban living: safety, convenience, comfort, affluence, and housing standards. The survey covered 787 cities and the 23 wards of Tokyo, and this year the municipality that came out on top was Inzai in Chiba Prefecture, which just happens to be where we live.

Our reaction was pleasant surprise mixed with doubt, and as we read the Zakzak article it became clear what Toyo Keizai’s priorities are with regard to a satisfactory living situation. Inzai ranked #3 in the nation in the convenience category because of its retail accessibility. There are lots of discount stores that are easy to reach and with plenty of free parking. People of a certain aesthetic disposition will, of course, find this aspect of Inzai life somewhat off-putting. The retail outlets in question line route 464, which runs parallel to the Hokuso train line through three stations. Many of these outlets are gathered into rather sterile shopping malls. The article also quotes a 35-year-old resident as praising the “large choice of restaurants” along the main road, though such effusiveness should be qualified by the information that almost all these restaurants belong to national chains. For sure, if there’s one thing that characterizes Inzai’s abundance of commercial choice it’s the almost total lack of distinction. There’s nothing here that’s any different from other suburban commercial districts in Japan except maybe more of it; or less, since you’d be hard pressed to find anything that could be described as “typically Japanese.” If anything, the retail tone is strikingly American. Read More