What’s in a name?

I live in a tall, publicly managed apartment building, and when I provide my address on forms or recite it over the phone I leave off the name of the building, because it’s long and unnecessary. However, some forms and interlocutors insist on building names, and in the case of verbal communication it can be a real pain–all those distinct katakana syllables standing in for Western words. The thing is, this naming insanity is getting worse and worse. Read More