The influence of proximity

Yesterday we inspected a house built by A-1 near Monoi Station on the Sobu line in Chiba Prefecture. A-1 was the subject of one of the Japan Times’ entrepreneur columns a few weeks ago and the writeup was very intriguing in that here was basically a housing design company that tried to keep costs down by overseeing construction. Their home page proved to be even more intriguing in that the designs were simple and practical, the materials attractive (wood interiors, in particular), and the prices well within almost anyone’s budget. One of the ways they keep their prices down is eschewing expensive promotion. For instance, they don’t build model homes but rather pay people who are now living in A-1 homes a small fee to show prospective buyers around their dwellings. That’s what we did, in the company of an A-1 salesman. Read More